Privacy Policy
This policy explains how iAngler Ltd, trading as Fortis Eyewear, collects, uses, shares and protects your personal information.
Last updated: 29 July 2026
1. Who We Are
This website is owned and operated by iAngler Ltd, trading as Fortis Eyewear. For the purposes of UK data protection law, iAngler Ltd is the data controller for the personal information described in this policy.
Company number: 07258302
Registered office: 95 High Street, Beckenham, Kent, BR3 1AG, United Kingdom
Email: info@fortiseyewear.co.uk
Telephone: 0203 441 6495
Privacy contact: Paul Gooch
If you deal separately with Fortis Eyewear GmbH through an EU trade portal or EU sales channel, the legal entity identified in the relevant order or account documentation may be responsible for that particular transaction.
2. The Information We Collect
Depending on how you interact with us, we may collect the following information:
- Identity and contact information, including your name, billing address, delivery address, email address and telephone number.
- Order and transaction information, including products purchased, order value, delivery details, refunds and payment status.
- Account and trade information, including login details, retailer or company details, account status, order history and communications.
- Enquiry and correspondence information, including contact-form submissions, emails, telephone enquiries and messages sent through social media.
- Warranty and aftercare information, including proof of purchase, product registration details, photographs, fault descriptions and repair history.
- Prescription information, including your optical prescription, pupillary distance, lens requirements and related information supplied for prescription eyewear.
- Marketing preferences, including newsletter subscriptions, consent records and unsubscribe requests.
- Technical and usage information, including IP address, browser, device, approximate location, referring page, pages viewed and interaction with our website.
- Recruitment information, including CVs, employment history, contact details and other information provided when applying for a position.
We do not normally receive or store your complete payment-card details. Payments are processed securely by the payment provider displayed during checkout.
Prescription and Health Information
An optical prescription may constitute health information and therefore receives additional protection under data protection law. We process prescription information to assess, manufacture, supply and support the prescription product you have requested. Where required, we rely on your explicit consent in addition to the contractual basis for providing the service.
You may withdraw that consent, although doing so may prevent us from completing or supporting a prescription order. Withdrawal does not affect processing that lawfully took place before consent was withdrawn.
3. How We Obtain Your Information
We may obtain personal information:
- directly from you when you place an order, create an account, register a product, complete a form, subscribe to marketing or contact us;
- automatically from your device when you use our website, subject to your cookie choices;
- from payment providers, couriers, warehouses and other organisations involved in fulfilling your order;
- from an approved retailer where they contact us about your warranty, prescription or product enquiry with your knowledge;
- from publicly available business sources where relevant to legitimate trade or retailer relationships; and
- from recruitment agencies or referees where you have authorised this.
4. How and Why We Use Your Information
| Purpose | Information Used | Lawful Basis |
|---|---|---|
| Operating and securing our website | Technical, device and security information | Our legitimate interests in maintaining a secure and functional website |
| Responding to enquiries and providing product advice | Contact and correspondence information | Taking steps at your request and our legitimate interests in customer service |
| Processing and delivering orders | Identity, contact, order and delivery information | Performance of a contract |
| Processing payments, refunds and financial records | Order, transaction and payment-status information | Performance of a contract and compliance with legal obligations |
| Providing prescription eyewear | Contact, order and prescription information | Performance of a contract and, where required, explicit consent for health information |
| Managing warranties, repairs, returns and product registrations | Purchase, product, correspondence and photographic information | Performance of a contract, legal obligations and legitimate interests in product support |
| Managing customer, retailer and trade accounts | Account, contact, order and business information | Performance of a contract and legitimate interests in managing business relationships |
| Sending newsletters and consumer marketing | Email address and marketing preferences | Your consent |
| Relevant business-to-business communications | Business contact and relationship information | Our legitimate interests, subject to applicable direct-marketing rules and your right to object |
| Website analytics and advertising measurement | Technical, usage and advertising information | Your consent where non-essential cookies or similar technologies are used |
| Recruitment | Application, contact and employment information | Taking steps at your request, legitimate interests and applicable legal obligations |
| Fraud prevention, disputes and legal claims | Relevant account, order, payment and correspondence information | Legal obligations and our legitimate interests in protecting the business and legal rights |
Where we rely on legitimate interests, we consider whether our use of the information is necessary and proportionate and whether your rights override those interests.
5. Marketing
We may send marketing emails where you have consented or where another lawful direct-marketing exception applies. Every marketing email will provide a clear way to unsubscribe.
You can withdraw marketing consent at any time by using the unsubscribe link in an email or contacting info@fortiseyewear.co.uk.
We may keep a minimal suppression record after you unsubscribe so that we can respect your request and avoid contacting you again.
6. Cookies and Similar Technologies
We use cookies, tracking pixels, tags and related technologies to operate the website and, where permitted, understand website use and measure advertising.
Strictly necessary technologies may operate without consent. Optional analytics and advertising technologies will only be used where you have accepted them or where a specific legal exemption genuinely applies.
Full information is available in our Cookie Policy.
7. Who We Share Information With
Where necessary, we may share personal information with:
- website-hosting, security, IT and technical-support providers;
- payment processors, banks and financial-service providers;
- couriers, warehouses and fulfilment providers;
- inventory, order-management, trade-portal, email and customer-management providers;
- dispensing opticians, laboratories and manufacturers involved in providing prescription products;
- approved repair or aftercare partners;
- analytics, advertising and social-media providers where you have given the required consent;
- professional advisers, accountants, insurers, auditors and legal representatives;
- regulators, courts, law-enforcement bodies and public authorities where required by law;
- companies within the Fortis Eyewear group where necessary for EU fulfilment, customer service or legitimate business administration; and
- a prospective purchaser or successor if our business or assets are sold or reorganised.
We require service providers acting on our behalf to protect personal information and use it only for the agreed purpose. We do not sell your personal information.
8. International Transfers
Some service providers may process information outside the United Kingdom or European Economic Area.
Where required, we protect these transfers using an applicable adequacy regulation, the UK International Data Transfer Agreement, the UK Addendum to approved contractual clauses, EU Standard Contractual Clauses or another legally recognised safeguard.
You may contact us if you would like further information about the safeguards applying to a particular transfer.
9. How Long We Keep Information
We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, including legal, tax, accounting, warranty and dispute-resolution requirements.
| Information | Typical Retention |
|---|---|
| Orders, payments, invoices and accounting records | Normally six years from the end of the financial year to which the record relates, or longer where legally required |
| Customer and trade accounts | While the account is active and afterwards where necessary for transaction, tax, support or legal records |
| General enquiries and correspondence | Normally up to 24 months after the matter is closed, unless connected to an order, warranty or legal claim |
| Warranty, return and repair records | For the applicable warranty or claim period and as necessary to establish or defend legal rights |
| Prescription information | Only for as long as necessary to assess, manufacture, supply and support the prescription product and deal with related legal claims |
| Marketing information | Until you unsubscribe, withdraw consent or the information is no longer needed, followed by a minimal suppression record |
| Unsuccessful job applications | Normally up to six months after the recruitment process, unless a longer period is agreed or legally necessary |
| Cookie and consent records | As described in our Cookie Policy and for as long as required to demonstrate your preference |
Information may be securely anonymised instead of deleted where it can no longer identify you.
10. Your Data Protection Rights
Depending on the circumstances, you may have the right to:
- request access to the personal information we hold about you;
- ask us to correct inaccurate or incomplete information;
- ask us to erase your information;
- ask us to restrict how your information is used;
- object to processing based on legitimate interests;
- object at any time to direct marketing;
- receive certain information in a portable format;
- withdraw consent at any time; and
- complain about how your information has been handled.
To exercise a right, email info@fortiseyewear.co.uk. We may need to verify your identity before completing a request. We will not normally charge a fee.
11. Data Protection Complaints
If you have concerns, please contact us first so that we have an opportunity to investigate. We will acknowledge a data protection complaint within 30 days and respond without undue delay.
You also have the right to complain to:
Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF
Telephone: 0303 123 1113
Website: ico.org.uk/make-a-complaint
12. Security
We use appropriate organisational and technical measures to protect personal information against unauthorised access, alteration, disclosure, loss or destruction. Access is restricted to people and service providers who reasonably need it for their work.
No internet-based service can be guaranteed completely secure. Please contact us promptly if you believe information relating to you or your account has been compromised.
13. Automated Decisions
We do not currently make decisions about customers based solely on automated processing where those decisions produce legal or similarly significant effects.
14. Children
Our website is not specifically directed at children and we do not knowingly collect children’s personal information without appropriate authority. Purchases relating to junior products should be made by a parent, guardian or other responsible adult.
15. Changes to This Policy
We may update this policy when our services, providers or legal obligations change. The latest version will always be published on this page with its updated date.
16. Contact Us
For privacy questions, complaints or rights requests:
Fortis Eyewear / iAngler Ltd
95 High Street, Beckenham, Kent, BR3 1AG, United Kingdom
Email: info@fortiseyewear.co.uk
Telephone: 0203 441 6495
